Sydney Contemporary Art Fair : September 2015 - D3 Group
Founded in Melbourne in 1980, D3 Group is a design & manufacturing company specialising in 3D solutions to major corporate exhibition & interior clientele.
Exhibitions, Trade Shows, Retail Fitouts, Point of Sale, Travelling Displays, Custom, Octanorm. 3D Design, Visualisation. Estimation, Project Management, Joinery, Fabrication, Digital Printing, Graphic Production, Logistics, Safety Analysis, Audiovisual, Multimedia Equipment, Portable Displays, Pop Up Displays, Furniture Hire, Equipment Hire, Specialist lighting, Electrics, National, Transport.
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Sydney Contemporary Art Fair : September 2015

Sydney Contemporary Artfair

23 Sep Sydney Contemporary Art Fair : September 2015

This project required D3 Group building art gallery spaces in a Sydney heritage venue. Sounds simple but it was far from it!

Working closely with Sydney Contemporary Art Fair and their architects, D3 planned and executed this giant installation over many months prior. This project also required D3 to co-ordinate with galleries who required additional or modified walling, furniture and selected feature paint colours.

All within a unique venue, once the Eveleigh rail yards- home to an extensive railway workshop complex built in the late 1800’s. Now Carraigeworks is the largest and most significant contemporary multi-arts centre of its kind in Australia. Complete with visible remains of original railway lines and massive gantrys. We note the “levelling ” of the old railway floor still served up many challenges for lining up walling that in an ideal world really needed a perfectly flat surface!

Planning, documentation and construction occurred at D3 Melbourne. A task that D3 group is now very familiar with, having installed their first Contemporary Art Fair in the Melbourne Royal Exhibition Building historic venue in 1996. These art fair projects are very large scale builds.

Some interesting facts:
. Booth areas for 100 galleries were constructed.
. Planning started 1 year out. Extensive plans created, changed and modified in the 4 months prior to bump-in.
. 5 hectic days of installation and detailing prior galleries hanging their works.
. Special feature entry, sponsored and hospitality areas were constructed using over 2 kilometres of cardboard tube to create the rippled “design” effect
. Around 2300 lineal metres of 3.6 high white painted 16mmm walling was erected.
. 2000 litres of paint used.
. Countless expletives uttered.
. The Fair closed on the Sunday with a record for sales at an Australian art fair, generating over $14 million over 5 days. The last record for such a fair was pre GFC at the Melbourne Contemporary Art Fair 2008 where sales of $12 million was reached.

Happy client. Galleries ecstatic; D3 can’t wait for the next one!

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