29 May New Mitsubishi Electric stand at HIA
At this year’s HIA Homeshow Sydney, Mitsubishi Electric showcased their exciting new ranges of refrigeration and air conditioning products to the home renovation market. As an existing client of D3 Group, we designed a concept for them based on strong branding and clean lines to ensure that their products were the focus of the display.
The stand encouraged visitor interactivity through wifi controlled air conditioning displays and allowed access to detailed product information through the ipad’s displayed next to each product. Their products were also promoted through rolling video content at the front of the stand outlining the key marketing messages of their various ranges on display.