25 May D3 at ARBS
In May 2016 D3 Group built 6 trade show stands at ARBS 2016 (Air Conditioning, Refrigeration and Building Services Exhibition).
Mitsubishi Electric involved a large space comprising many working air conditioners throughout. Black, White and Red Gloss finishes provided a crisp sheen that reflected Mitsubishi’s high quality products. Pipes and cables ran under the floor, up columns and through ceiling sections to power the working units. Areas within the stand were zoned and themed to the product end user intention.
The brief from Holyoake required a large amount of product display. To achieve this, large 4m high walls were utilised on the stand perimeter. A square bulkhead sign overhead gave the stand an interesting cube look and a central circular bar created a focal point for people to meet and imbibe. This small category exhibit was awarded ‘best small stand’ at ARBS.
Kilargo at ARBS called for a minimal yet striking ownership of the space both at ground level and above. Large format graphics were used to promote their new product. An overhead rotating banner surrounded by suspended arcs in corporate colour gathered attention across the venue halls.
The Guntner display at ARBS was all about displaying functional product in actual size. A simple white floor and graphic backdrop wall were all that was required once combined with strong overhead lighting and branding. A small store provided space services location and staff amenity.
Due to extensive pre show planning and a great on-site team the build for D3 Group exhibits at ARBS went very smoothly over the 3 day bump-in. We look forward to another successful ARBS in 2 years time at the MCEC!